about me

My full name is John James Reeve IV, from which jjriv is derived (in case you were wondering). You can call me John.

I've been designing and coding for the web since the early 90s. That's when I discovered the Internet on a dumb terminal in a campus computer lab (it was in the basement under the math building.) I was immediately hooked.

I went on to graduate from Cal Poly San Luis Obispo with a BS in Graphic Design and a minor in Computer Science. The school’s Learn by Doing approach to education has stuck with me to this day.

Today, I am still in the sway of my two lifelong passions — building stuff and solving problems. Whether it be Lego, code, or Raspberry Pis, I'm a tinkerer.

I co-founded Intervals, a SaaS platform for time tracking, task management, and reporting designed for data-driven small businesses. I've spent the last two decades designing and operating its full stack infrastructure—from server architecture and database design to front-end experience. Before Intervals, I co-founded Pelago, a web design and development studio where I served as lead developer and designer on custom web applications.

While I still consider myself a left- and right-brained person, my learning journey has steered me more in the direction of left-brained pursuits. I'm a full stack developer helplessly lost in the lower layers of the stack — Linux operating systems, PostgreSQL databases, Apache and Nginx web servers, and server side scripting languages.

When I'm not sitting in front of a computer you'll find me pedaling around on a bike, reading books on the couch, and enjoying life with my wife and two teenage boys.